may be the only spot in the borough that offers up a beer with your bike repair, but Windsor Terrace will soon have its own, family-friendly take on the ultra-hip bikes-and-beverages phenomenon.
The brainchild of Windsor Terrace parents Nicole Bilu and Deborah Capone, the Juice Pedaler will offer customers not only bikes—for sale or to rent—but a healthy menu of juices, coffee and pre-prepared snacks.
"This is more of a family, fun place," said Bilu, who met Capone seven years ago while their kids attended nursery school. "It's not like the serious racer crowd—they wouldn’t be interested," she said, quickly adding, "maybe in our juice, but not in our bikes."
While handfuls of local bike stores cater to serious cyclists, the Juice Pedaler—located at 154 Prospect Park Southwest and set to open at the end of summer—will appeal more to the casual rider, who also likely has children.
The shop's inventory will consist of 3-speed cruisers with plenty of kid-friendly accouterments: bikes with baby seats, trailer tents and even multi-person Dutch bikes will all be available for purchase or rent, with half-day, full-day and weekend packages available.
Though the two moms have never been in business together—Bilu is currently employed as a freelance event planner, and Capone owns multiple preschools in the area—they said the idea for the store had been in the works for some time.
So when, after years of standing vacant, finally became available for lease, the women seized the opportunity to make good on their plans.
“We wanted something to go in here that was good for our neighborhood," said Capone. "[The space] spoke to us."
As for the inventory itself, the women have hired a bike expert to handle maintenance and repairs, and Bilu and Capone are compiling the juice menu themselves. Asked whether either has any particular expertise in the field of juice-making, Capone laughed.
"Drinking it," she said.
Luckily, though both Bilu and Capone intend to keep their respective day jobs, their flexible schedules will allow them to spend plenty of time nurturing their nascent business.
"This is a first-year business," said Bilu. "We'll be here."